Videoracconti has curated the realisation of the stand of Isabel Benenato at White Donna.
Art direction and realisation: Yuri Catania

Videoracconti ha curato la realizzazione dello stand al white donna di Isabel Benenato.
Art Direction e Realizzazione: Yuri Catania.

Stand designed and realised at Premium, Berlin for Warm-E. As part of a 360° communication, we have realised the campaign pictures that will be used for advertisement and newslettering, directly at the stand in Berlin, using as testimonials friends and passers-by people. The pictures, directly printed in the stand, were then pinned on the wall of the stand, thus conveying to the people pictured the role of campaign testimonial, and giving the chance to show the wearability of the hats, which were pinned on the wall too.
Stand pensato e realizzato per Warm-E al Premium, Berlin. Come parte di una comunicazione a 360° abbiamo realizzato le immagini di campagna che verranno utilizzate come pubblicità e newslettering, direttamente allo stand di Berlino, usando come testimonials amici e passanti. Le immagini, stampate direttamente allo stand, venivano poi appese sul muro dello stand, rendendo immediatamente testimonial le persone utilizzate, facendo anche capire la vestibilità dei cappelli, anch’essi appesi alle pareti.

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